About The Project:

In celebration of Sonic Unyon’s 25th anniversary, we are building a limited edition run of 25 guitars, made from wood reclaimed from the historic building at 99 James St. North in Hamilton, Ontario. Built in 1872, the four-story Victorian was brought back to life in 2015 through a meticulous restoration. The guitar itself is a design collaboration between Jillard Guitars, Terra Lightfoot, Chrisy Hurn of Basement Revolver, Mark Milne of Tristan Psionic, Birchway Sound, and Cottage 13 Tattoo. Each guitar features unique grain and grit, symbolizing the distinctive resilience of Hamilton, and the beauty carried within that iconic determination. With artwork from Cottage 13 Tattoo engraved on the back of each instrument, we give a nod to Hamilton’s history as the Electric City, and celebrate our city’s unique art and culture.

Proceeds from the project will be donated to Hamilton-based charity An Instrument For Every Child, which believes in the positive influence that music can have on the development of children, and aims to provide access to instruments and skilled instructors for children from all walks of life.

The world-class instruments from Jillard Guitars are made in the core of Hamilton. This exclusive run of instruments feature Canadian hardware and parts, including Graphtech Labs Hardware, McNelly Pickups, and D’addario Strings. Each handmade guitar comes with a limited edition 99 James guitar pedal from Southampton Pedals, custom Jillard Guitar strap, ‘Now we are 25’ record from Sonic Unyon, limited edition clothing, and more from these great Canadian companies! Each guitar comes with a custom, Canadian made hardshell case, molded specifically for these guitars.

This is your chance to be a part of Hamilton history, owning a piece of a building central to Hamilton’s rise as an arts and music city through the influential Sonic Unyon record label. The corner of James St North and York Boulevard, where 99 North is located, is pivotal to the cultural movement that helped create the Supercrawl festival, Hamilton’s premier annual arts and music event, the event takes over James North every September. These guitars represent a special connection to this movement, each one as unique as Hamilton itself.